Brand introduction


JIWANA, an Italian fashion brand, was founded in milan, Italy in 1978 by Edward Stefano.


The brand style is simple and elegant, smart and gorgeous, the fashion elements are perfectly integrated into all the products, highlighting the quality and taste, widely favored by European and American celebrities.


The original name of the brand was ES. In 1989, the loyal followers of ES, the Royal princess of Spain gave the brand the name JIWANA with her milk name. JIWANA was born.


The brand background


Edward Stefano came from a long line of Florence cobblers. Edouard family shoes with its simple and clever line and color matching and comfortable lightweight texture has always been popular Italy, Spain, France, Greece, Hungary, the royal family and celebrities.


When Edward Stefano, in order to complete the world of traditional aesthetics, Edouard Stefano left Florence and went to milan, the fashion capital, trying to integrate fashion elements into the family's traditional shoe making. Stefano's fashion experiments have given new life to the family's traditional shoe-making industry, which has been embraced by the younger generation of celebrities. In 1978, ES, an independent designer brand named after Stefano, was founded in Milan, Italy.


ES changed its name to JIWANA in 1989 when Princess Cristina, a Spanish royal who had always admired Stanfano's clever designs, came to the restaurant to make foot models and gave it her baby name.


Brand history begins


The historical city of Florence, Italy, since the Renaissance Michelangelo, Raphael and many other masters began to plant here the art and aesthetic tradition, and generation after generation.


Edouard's family had made leather in Florence since the 19th century. His works are exquisite in workmanship and fine in quality, and the style retains the meaning of traditional Italian aesthetics. After the mid-19th century, the Edwardian family made shoes for many famous people in Europe.


Run away


Edouard family generation lives in Florence, shoe industry also generation passes on from generation to generation, become one of the labels of Florence. In the 1970s, Edward Stefano became heir to the family at the age of 19. He still loves the shoe industry, but he seems to prefer the fashion element to the traditional family aesthetic.


To give new life to family traditional industry, Edouard Stefano runs off to milan of Italy with more fashionable breath, began the fashionable exploration of traditional shoe industry here.


rebirth


With the classic aesthetics of the Renaissance as the bone and blood, and the new generation of fashion elements as the soul, Edward Stefano successfully integrated the fashion elements into the traditional aesthetic, making the traditional aesthetic more spiritual, making the fashion style more rich, and creating a new era of fashion high street women's shoes. The Edward family shoe industry was reborn.


The development of


Nowadays, stefano is still serving as JIWANA's style director in person after the age of 60, in order to continue to integrate new fashion elements and new youthful atmosphere into the brand. From line design to material selection, from color schemes to individual embellishments, JIWANA has found the perfect balance between stylish and everyday lightness, successfully giving modern women a pair of shoes that can be worn at a banquet, fit in the workplace and be stylish out of the street.


Brand style


The blood of the Renaissance runs in Stefano's blood, so even after the successful departure, JIWANA's heritage still exists in the traditional Italian aesthetic, the elegant aesthetic style of the Renaissance is always the endorsement of the brand.


However, Stefano has finally stepped out of the limitations of traditional aesthetics and successfully completed the combination of tradition and fashion. While continuing the family's traditional style and inherent quality, he presents these things in a modern, fashionable and clever way. With bold and powerful colors, smooth lines and tension, JIWANA not only envisions the beauty and sex appeal of women's feet, but also makes shoes a witness of women's style and taste.


JIWANA has gradually achieved the performance of tradition with fashion, the unique style of fashion with tradition, the traditional aesthetic implication makes fashion more elegant, and the cutting-edge style of fashion makes tradition more clever.


Reform of the brand


Stefano boldly turned to a more dynamic young designer, Richard Scofield.


Scofield makes good use of more simple lines to show tension. He integrates emotion and thinking into his design, so that shoes can properly reflect modern women's thinking and tendency towards fashion and highlight their personality color and personal taste.


Current designer


Richard Scofield (Richard Scofield)


Born In March 1976


Nationality: Italy


Richard Scofield is one of the recognized spiritual designers in the fashion industry. He USES colors to express emotions and lines to express thinking. He knows more about fashion, and he knows more about women.


Inheriting classic


Let the fashion have the foundation, let the shoes have the soul


Inspired by the aesthetic of the Renaissance, the feel and comfort of the royal family, and inspired by international trends, JIWANA's shoes blend perfectly. Ethereal but not pretentious, stylish but sophisticated, beautiful and sexy but not at the expense of comfort, JIWANA insists that good shoes are spiritual.


This spirituality is not so much fashion as an externalization of a woman's inner emotional world. There is a woman's temperament in line, there is a woman's emotion in colour, deserve to act the role of on the flower that the woman heart blossoms. JIWANA, let women with soul, out of their own fashion forefront.

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